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Syncsmith

2024 Art Direction & Brand Development
Client: Syncsmith
Design: David Gaskath
Year: 2023

Font in use: Arthemys Display Light

Art direction, brand development, and 3D illustration for Syncsmith by Birmingham-born-London-based designer David Gaskath a.k.a cyrk studio, who comments: I worked closely with Syncsmith to develop an experimental brand that could reflect the global diversity of the artists and adapt to a range of genres including neo-classical, techno, ambient, and grime. The result of the deep exploration resulted in a 160-page ‘Opus’ as an unconventional brand book for Syncsmith.

Limited to 100 copies, and beautifully printed by Generation Press on four different stocks from GF Smith with a holographic black foil block by Foilco, the brand book’s choice of font is Arthemys Display Light from Morgane Vantorre. Arthemys’ sharp letterforms act as a cut-throat contrast to the illustrations, photography, or stand-alone instances whilst also making use of its elegant ligatures throughout the identity.

Syncsmith is an agency globally providing futuristic, avant-garde electronic sound design and music to the fashion, film, and advertising industries for clients including BMW, Nike, Burberry, and Gucci.

 

Arthemys Display Font In Use by Syncsmith
Arthemys Display Font In Use by Syncsmith
Arthemys Display Font In Use by Syncsmith

 

 

 

 

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