Client: Chapelle
Design: Borja Flores
Year: 2021
Font in use: Gosna
This short film is a collaboration between Spanish fashion magazine Chapelle and 26-year-old singer Paula Cendejas who recently released her latest EP, Contragolpe. The clip featuring the song “Sabaneta” was produced by Féminin Films, with creative, art and styling direction by Eduardo Jairycovich, and graphic design by Borja Flores.
The primary font in use here is Gosna, used in all caps. The display font is reminiscent of brush strokes flowing in a dynamic and gestural manner. Gosna is inspired by jazz solo improvisations and can benefit any text with a lively musical quality. Each stroke is indeed thought of as a phrase, filled with tension and release.