Client: Allegra Paulette
Design: Paulette Studios
Year: 2022
Font in use: Metrik
Paulette Studios have made a start on Allegra Paulette’s business identity, beginning with a sophisticated business card design utilising Metrik by M22 Foundry.Metrik is a subtle grotesque 5-weight contemporary sans serif. Designed to be flexible and versatile, Metrik also has humanist qualities and is rooted in Swiss tradition – influenced by many of the classics, and a perfect choice for communicating excellence. Sitting comfortably somewhere in-between familiar and new, this typeface brings a touch of the unexpected to your regular Swiss style sans. It has a subtly unique character and what it lacks in flair, it one hundred percent makes up for in substance and craft.
