Client: StillBitter Lemonade Co.
Design: Hayley Lim
Year: 2023
Font in use: Faust
Stunning project with Faust by Art Director and Designer Hayley Lim.
“When life gives you lemons, make some really f*cking sour lemonade. StillBitter Lemonade Co. is a no sugar, ultra bitter lemonade drink who’s branding is as sour as its origin story.
Everyone can relate to heartbreak and unhealthy relationships. Through branding, we wanted to show that brands don’t have to be impersonal, they can actually be really, really personal. The design and copy go hand and hand with delivering raw, emotional, and bold visuals based on the founder’s toxic relationships. “
Creative Direction, Art Direction, Design and Copywriting - Hayley Lim
Producers: Neila Aoudia, Miquela Houle, Carolan Gregoire
Photography: Alexi Hobbs
Retouching: Beatrice Munn
DOP: Christophe Sauvé
Gaffer: Tom Berthelot
Editing: Henry Acteson & Theo Porcet
Sound Editing: Theo Porcet
Talent: Ariadna Contreras, Miquela Houle
MUA & Hair: Ella Ruby
3D: Sam Gauvreau des AulniersFrench
Writing: Clement Ginto
