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Brownie Points Identity

2024 Visual Identity Design
Client: Brownie Points
Design: Monga Design
Year: 2022


Font in use: Rabbit Hole Display

Brownie Points is Black-owned and operated outlet for the goods designed by Texas-born, LA-based artist/comedian Rinny Perkins. It creates identity-reflective art through retro advertising to take up space and give voice to those who feel unheard. 

From the website:
What started out as Rinny’s 70s-inspired collages and self-published zines in 2017 turned into this fully fleshed out shop where we celebrate showing up as we are and that means not holding our tongue when it comes to dating, sexuality and mental health.

In 2022, graphic design sudio and Brazilian creative duo Monga Design were asked to create their new visual identity, which needed to be retro but at the same time contemporary.

 

Rabbit Hole Display in use for Brownie Points Identity
Rabbit Hole Display in use for Brownie Points Identity
Rabbit Hole Display in use for Brownie Points Identity
Rabbit Hole Display in use for Brownie Points Identity
Rabbit Hole Display in use for Brownie Points Identity
Rabbit Hole Display in use for Brownie Points Identity
Rabbit Hole Display in use for Brownie Points Identity

 

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